10 Principles of Persuasion

11 December 2024

10 Principles of Persuasion

Classic Principles

1. Reciprocity (The Give-and-Take Rule): People feel obligated to return favors.
2. Scarcity (The Fear of Missing Out): Limited availability increases perceived value.
3. Authority (The Expert Endorsement): Expertise and credibility enhance trust.
4. Consistency (The Stick-to-it Factor): Commitment to small actions leads to larger commitments.
5. Social Proof (The Crowd Effect): People follow others’ behavior, especially in uncertainty.
6. Liking (The Buddy System): People are influenced by those they like or relate to.

Additional Principles

7. Urgency: Deadlines or time limits spur action.
8. Framing: Presenting information positively shapes decisions.
9. Empathy: Understanding and addressing emotions builds connection.
10. Contrast: Highlighting differences makes choices clearer.

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