13 September 2023
CONTENT versus COPY
| CONTENT | COPY |
| Content is meant to educate and provide value. | Copy is meant to sell and convert. |
| Content meets your customer where they are. | Copy guides your customer to where you want them. |
| Content can be long-form, detailed, and informational. | Copy is usually snappy, attention-grabbing, and memorable. |
| Content highlights the details and benefits of the solution you offer. | Copy emphasizes why you are the best option to provide that solution. |
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